Ebook Reviews

Have you finished your book yet? No. Don’t beat yourself up any more. Keep reading this article; you may be making the same mistakes a friend of mine was making when it took years to end. Now she knows what to do to end strong and sell her book sooner. You can do the same. I’m ready to show you how. With the right focus and information, you can jumpstart; complete and even publish YOUR book within a few months this year.

More and more people are successfully completing their books in less time. Even your rivals are finishing quick. Don’t let them leave you on the sidelines this year. Why not join them? First read the seven reasons below many aspiring authors may fail to end this year. Then right them to complete your book quick and sell sooner:

1. Failure to gain confidence in your book through knowledge.

Many aspiring authors shake like leaves in a tree trying to figure out if their book will sell. Others give up before they even start. Even so, it’s an vital question that deserves an answer. No one wants to invest time or money into a house built on sand? Don’t be worried; here’s how to know if your book is significant.

First of all, if it presents useful information, solves a problem, answers a pressing reader’s question, or impacts people for the excellent its worth writing. If it’s entertaining or makes us laugh it could go further than you dreamed.

It’s significant, if it makes a deeper understanding of humanity or even animals. People like their pets and consider them a part of the family. With one to three of these elements your book is worth writing.

More than three, it has potential of making brilliant sales and even to top seller status. Now, get started; write your book and make the world a better place. Your readers will like you for it.

2. Failure to pinpoint who will buy your book.

Make it your goal to find out who will buy your book and sell it to them. Like an expert bow man taking aim at his target, give your book a specific audience and it will hit the mark of excellent sales. Best seller books focus on a single topic per book.

When you target one audience at a time, each tip, each tale or how-to will be more effective. Many novice authors just shoot their book out to the world without aim. Furthermore, write your message to someone specific and you gain an extra competitive edge on less informed book writers.

It would be helpful to make an audience profile. Are your potential readers’ men, women or young adults? How ancient are they? Are they interested in your topic? What problems do they face?

Are they business owners, entrepreneurs or professionals? Are they techies or non-techies? Are they willing to spend $15-20 on a book like yours? Do this and you’re on your way to selling more books than you imagined.

3. Failure to write your book’s thesis.

Perhaps, the word thesis brought back memories of English class. No worries, remember a thesis simply means the main central thought of a subject. Make sure your main central thought includes the greatest benefit to your book reader and you’re done.

In other words, it should answer your audiences’ question, “How will this book help, encourage or solve my problem for me?” Write the thesis before you write the book and stay on the path of focused, powerful yet simple to read content.

All chapters should support your book’s main concept. For the book “Write Your Best Book Now,” the thesis is “How to write, complete, and publish your best book quick.” Give your book a competitive edge by putting the main thought in the title or sub-title.

4. Failure to make an inspiration cover early to encourage yourself.

Keep it nearby to inspire you. Remember, book covers are the number one selling point of a book. Of course, in the beginning this is only a working cover. Nevertheless it will help crystallize your thoughts and propel you toward the fulfillment of your dream. You have 10 seconds or less to impress your potential readers to buy.

Look around the bookstores and the internet to get a few thoughts. Look for the covers most suited for your audience. Choose colors that attract them. For instance, consider red and blue for business books; aqua, yellow, and shades of red work for personal growth books. Even so, avoid too much red; it makes some feel suspicious.

5. Failure to develop the back cover as a sales message before you write chapter one.

This benefit driven outline helps give your book direction and helps you focus on what’s really vital to your readers. Most books will only allow for 50-75 words. That gives you less than 20 seconds to impress your prospective reader.

Make this message passionate. Focus only what sells: testimonials (reader, expert and well-known), a benefit driven headline to hook the reader to open the book and read the table of contents, and bulleted benefits.

6. Failure to compose your book’s 60 second “mini billboard” before you start writing.

Have you noticed a highway billboard lately? You only have a few seconds to get it as you drive by. So, the information is distilled into sound bytes to be effective. Make your 2-3 sentence book blurbs into sound bytes. Like a billboard where you only have a few seconds to get your message across, condense your sound byte into a 60 second tell and sell.

Use your mini billboard at networking meetings, in the elevator, in the grocery line, anywhere you only have a few seconds to tell about your book. Composing your ad should include your title and 3 top benefits.

7. Failure to write your publishing goals down for your book.

Will you self-publish or shop for a traditional publish? There are serious pros and cons for either method. Find out the differences so you can make an educated choice that suits you. If you are self-publishing, consider the POD technology for your book. There are lots of excellent choices that will publish your book for you at an affordable price.

If you are opting for a traditional publisher, get an agent and a contract before writing the book. Then shop agents and publishers with 2 chapters and a knock-out book proposal. Invest in one of the current market guides and research the best fit for your work. It raises your chances considerably if you know what kind of manuscripts a particular company is looking for.

I admit it; getting started writing a book can be challenging to most. Even so, it doesn’t have to stay that way. You can do like the author did; use the tips above and kick start writing your book. Start today; complete and release your significant message to the world. Then jump around, get excited for it won’t be long before we see your name in print!

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This post is going to hit you straight in the gut. It isn’t going to feel excellent either, so if you can’t stand the truth…stop reading…but then call me when the money runs out for your internet business.

Just keep in mind as your reading this post, that you are not the only one guilty of searching for a “magic pill” to explode your online business (I used to as well in the beginning).

Nope, as a matter of fact, 90% of us (at least) are guilty of at least one if not all of these things (and if you reckon you are in the 10% club, do a hard check to be sure).

Take these to heart, make some mental changes, and your success online will soon find you.

There are 5 primary reasons why we get caught up investing in e-book after e-book, trying to search for some magical device that will skyrocket our online businesses with small effort. You can also apply these 5 reasons to any information device attached to some sort of promise (remember the sales letter).

I will tell you that no such device exists, and while there are tools that accelerate your business’ growth, most of us don’t make full enough use of those tools anyhow.

NOTE: Coaching, mentoring, and business growth groups are not included in this, because of a distinct difference, those types of guidance usually come with a sort of accountability factor and other variables that an e-book or study course does not.

This brings me to our first reason…

Reason #1 – Pieces of information

Have you ever bought an e-book that made a promise to you? Most do…from this one…

”Using this system to generate an income of over $10k a month in less than 30 days!”

to this one…

”I have found the secret to simple cash on the internet!”.

There are a ton of different promises that are made, but the reason that you will most likely never make that kind of money online with this one e-book, is that it is only a piece of information.

The last time I checked, an e-book cannot “coach you” on the rest of the answer necessary to make the system in the e-book work. Nor would it be expected to do that. An e-book provides a part of the answer, but the writer of the e-book used a complete business system based on sound business growth principles in combination with the “solution” presented in the e-book to generate the results obtained and mentioned in the sales letter.

Quite frankly, the information in most e-books is really excellent and works. But the odds of you having all of the rest of the pieces in place to use that information to 100% of its potential are astronomical. Sorry for the dose of reality there.

In conclusion, if you had all the pieces you needed to run a successful online business, you would already be running one. Buying e-book after e-book is not the answer, unless you have grown businesses online before, and are damn sure you only need that one piece to make your system work.

On to reason number 2…

Reason #2 – The Consumer Mentality

Let’s face it, we all like to go shopping once in awhile.

Guys, I don’t want to hear the “I never go shopping, I always know what I want to get from the store” line…because I know that it’s total B.S. (Craftsman Tool Section in Sears anyone? ).

Since we like to go shopping as human beings, and just “look for things to buy” once in awhile, we have developed what is called the “Consumer Driven Mindset”. It’s inside all of us to some degree.

The sad part is, that applies to e-books as well.

And the website with the section that drives home my point here is The Warrior Forum by Allen Says.

I have been a member of that forum for about 3 years now…and there is one section that takes full advantage of the “consumer driven mindset” in all of us…the WSO, or Warrior Special Offer section. This section of the forum is specially made for Warriors to sell and market their products to other Warriors.

Now reckon about that for a second…

The Warrior Forum in and of itself has enough information and such to build an online business in just about any niche you can reckon of. Some of that information comes from six and seven-figure earners online as well.

But yet, there is a section on that forum where Warriors are selling to other Warriors, and thousands of dollars change hands every single day. From one Internet Marketer, to another.

Fascinating huh? The forum has more than enough information to really build an online business, yet the same people who are members, and internet business owners themselves, are also shoppers buying even more information.

Which perfectly leads us to reason 3.

Reason #3 – The Human Condition…Laziness/Denial

Here is where I will lose the majority of you reading this post (which I appreciate by the way ).

You, by human nature, have an element of laziness and denial within you. You cannot deny it.

We all seek the shortest, or most efficient way of doing something…including building online businesses or making money online. For those of you that are successful already, congratulations, but you are part of this group as well. Successful individuals might have to look a small deeper within for those “moments” of time when laziness creeps in, but it is there every time. We are not robots.

You could tell me that you work hard, are very successful, have “dialed in” marketing processes etc…but you cannot tell me that you are not human.

What does that have to do with buying e-books?

Well, quite a bit happens in our businesses doesn’t it? So, when you see an offer to make any part of that business simpler, or a “magic marketing shortcut” that points the way to double sales within 30 days or less…you start to reckon…

”Could this include me and my business too?”

That thought leads to another one…

”Could I be missing a piece of the puzzle?”

And then denial sets in…

”In buying this e-book with a magical solution, I wouldn’t be like other people who are falling for the marketing behind the solution, I am just taking advantage of this opportunity!”

And you buy the e-book or study course looking for that answer. The really fascinating point is…if a solid marketer developed that product…they are preying on that very emotion and a series of others; our laziness, denial, greed, ego, etc…

One other emotion is a reason for buying e-books in and of itself though…

Reason #4 – Misplaced Hope

I despise to bring this up…because it is so common.

Many of my coaching students, clients, and many other business owners at one point have “hoped” that their marketing or other business processes would work, and that some huge windfall was heading their way.

Do you know who this type of Hope is? She is a tired ancient girl getting ready to retire…she cannot carry businesses!

It is this misplaced “hope” in your business processes that can kill it…and if an e-book promises to bring you a ton of “hope” in a 50 plus page package…we fall for it all the time and buy that e-book. It is pretty simple for any marketer worth their salt to tap into this emotion at their will.

Quit hoping, and start testing, and taking a more scientific approach to your internet business. If developed properly, this scientific approach can place you in a position where instead of hoping you will get results…

You will know what results you are going to get!

On to reason 5…the final reason for this article (there are really a ton more).

Reason #5 The Feeling We Are Being “Lied To”

Have you ever bought an e-book with some promise of a complete system, or other remedy to a business problem you have (the secret to marketing by the way)…

Only to have that solution seemingly fail to work (remember Reason #1)?

Then…

While surfing the net, you come across a similar solution, perhaps packaged in a different way (the way you package information is another marketing secret). This solution seems to include another piece of the puzzle in your internet business life.

How does that make you feel?

Most would feel this (I cannot speak for everyone) :

”Dang it, why didn’t that other e-book give me the entire answer, like this one does!”

Guess what, this e-book won’t give you the entire answer either. But I will bet you feel “lied to.” Some people even take this feeling another step and get a refund on the other e-book…and read this one with a “complete” answer (it isn’t).

In conclusion, there are a few points that are the bottom line here:

* With the knowledge that we don’t want to make just one sale to our customers, and we want to strike as broad a part of our niche that we can with multiple products…why on earth would any marketer worth their salt at all give you a complete answer in just one e-book? We don’t. Instead, we work to build your trust enough to buy another piece of the solution from us…and will structure offers with that in mind (retaining you as a customer).

This is why my business model is to only offer complete solutions to my clients (i.e. coaching, copywriting and consulting, etc…). While more of an investment, I know that I could never provide a complete solution in one e-book.

* You are bone idle by nature. You need to try and stifle that part of your nature, knowing that there is no magic pill to grow businesses, period.

* The time you are wasting buying e-book after e-book would be better invested in testing another piece of marketing, and finding a scientific process of your own that will work with your business alone (then you can sell an e-book to others on this process ).

* If you are about to use the excuse “Joe, I believe in self-education and these e-books are only bought to satisfy that end of my business.” I will probably point you to your main computer’s hard drive and question you to do a deep gut check on two things… 1) How many e-books you have on that hard drive.

Now, I would have you compare that with 2) How many e-books on that hard drive have you really read fully and implemented. You see, self-education is part of my business too…but I can tell you that any e-book or educational material that I have now, has been read and implemented. Not to say that I am perfect by any means, I was where you are now about 4 years ago, and have since deleted all of the e-books on my hard drive.

I have found that in the end, in most cases, we already have the ability to build businesses. We have to develop with our businesses online, make the mistakes, pay the dues, and grow a successful one to really know how to do it again. That type of process will not take as long if you quit buying e-books and looking for the magic pill. It doesn’t exist.

Once you know how to build a very successful business, you can simply duplicate and eliminate mistakes…and e-books won’t be necessary.

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